SOCIAL MEDIA VIDEOS

Service Overview

Social media has become an integral part of our daily lives, connecting people with friends, facilitating online purchases, and providing access to videos and other content. For eCommerce business owners, social platforms offer more than just a means of posting content. They are powerful tools to convert followers into loyal customers, especially when using effective video marketing strategies. By utilizing a video maker, you can create visually stunning videos that drive traffic, generate leads, engage your audience, and ultimately increase your company’s revenue.

Video Is Now More Important Than Ever

Did you know that over 2 billion people are online buyers? That means one in four people all over the world is an online shopper. It’s interesting to note that the majority of these buyers conduct online research before making their purchases. Here are some astounding figures for you to look at:

• According to YouTube, the YouTube platform has over two billion users.
• One billion hours of YouTube videos are consumed every single day.
• How 72% of customers prefer to learn about goods and services via videos.
• About 80% of video marketers say video has increased their sales, while 84% of customers say they bought goods or services after watching a video.

Based on recent findings, it’s evident that promoting your business through social media platforms is crucial. To make your marketing efforts effective, you need to send your messages to the right audience, at the right time, and on the right channels. Nowadays, people spend a lot of time online, so you need to be present where your potential customers are to avoid losing out to your competitors.

Technology has made everything quicker and easier, and as a result, people’s attention spans have decreased. People are not interested in reading lengthy articles without pictures. They prefer watching product review videos, how-tos, live demos, webinars, and other video content. Videos offer more information in less time and provide a better understanding of the topic as viewers use more senses with an audio-visual format.

The popularity of video content is on the rise, and it’s expected to continue this way. Videos are more engaging and easier to understand than other forms of content. As an e-commerce owner, it’s time to capitalize on the power of video content by using a video maker to create compelling videos that will impress your audience.

Why Is Social Media Video Marketing Important?

Social media video marketing is a powerful approach that combines two strategies. Firstly, video marketing is a proven method designed by marketing specialists to create and curate video content for marketing goods or services to your target audience. It works by keeping viewers engaged with your brand, using an informative and entertaining format that they love watching from start to finish. Video content is simple and easy to digest, containing the power of words, the magic of images, and the beauty of sound in one remarkable marketing material.

The second component of social media video marketing is social media marketing itself. By engaging with your target audience on various social media platforms, you can promote your e-commerce brand directly to them. Since most people spend a significant amount of time online, it is essential to focus heavily on social media to increase your brand’s reach. By using a video maker to craft stunning masterpieces for social media, you can increase your marketing efforts and reach a wider audience.

It’s worth remembering that videos create more engagement as viewers prefer to watch them rather than read a huge chunk of boring text. Whether it’s to learn more about your product or just for pure entertainment, people will click that play button as long as you make compelling videos that resonate with them. For this reason, you need social media video marketing to capitalize on the popularity of social media apps and videos. You can create videos for various social media platforms to reach your target audience and increase engagement with your brand.

Lucky for you, you can utilize multiple types of videos for different social profiles. You can create a video on how you founded the company, product overviews, how-to guides, commercials, and more. For best results, you need to find out the specifications and limits of each platform so you can optimize the videos you create with your video maker. You can create videos for the following social media platforms:

Why Your Business Needs to Implement a Social Media Video Marketing Strategy

When you look around you, you will realize that your fiercest competitors already use social media. They don’t just post pictures, articles, and updates, but they rely on stunning video content to capture an elusive target market. If you don’t want to get left behind, you need to begin implementing a social video media video marketing strategy for your ecommerce business. Take a look at the top four reasons why you need to use social media videos for your brand.

1.   Video converts viewers into customers.

Video informs, persuades, and entertains, which is why they make the perfect material for converting leads into loyal clients. With the right video content, you can capture your target market’s attention and make a great first impression. The key is using the right hook, and following it up with amazing content that keeps them engaged and interested in what you have to say.

You can use videos to inform them of your products, make announcements, and show behind-the-scenes footage. When they see real faces behind your brand, they feel more affinity for your goods or services. Besides, videos assure engagement with your target market because it is the fastest way to learn information. Videos prove to be more interactive than articles. When everything is presented visually with sound, you can show people what you mean instead of merely telling them. As a result, clients become more inclined to connect with your brand. If you don’t use social media video marketing for your business, you lose out on a fantastic way to help your company grow. 

2.   Video builds trust between you and your audience.

If you want to build trust, use videos to make it happen. Trust is a vital component for every business. Remember, customers will only buy your product if they feel they can trust your brand. To maintain your credibility, establish your authority, and build solid relationships with your clients, you need videos. This medium fosters trust because you can be transparent and honest. Take a look at what you can do with videos to bolster customer confidence in your brand:

• Show what goes on in your factory.
• Exhibit your company culture.
• Showcase testimonials from happy clients.
• Conduct product reviews or how-to guides.
• Let your authenticity shine with interviews.

As you can see, using videos allows you to create various video content that can help amplify your brand in the eyes of the people who matter. Moreover, leveraging this content on your various social media profiles assure higher visibility because people are more likely to watch, react, and share a video than other content formats.

3.   Mobile users crave video.

Today, your competitors understand the power of videos and social media to make an impact on your audience. Besides, people of the modern world don’t just use smart TV screens or desktops to consume content. Since the advent of mobile technology, from smartphones to mobile data, your clients love consuming content anytime, anywhere. With the rise of Bluetooth earbuds, more people watch videos while on the go. You can often see everyone watching videos as they:

• Go on with their daily commute.
• Wait for appointments to start.
• Relax at home after a long day.
• Take a breather while at work.

Pass the time while using the elliptical in the gym.

The list above is not exhaustive, but as you can see, people can do so much with mobile videos. In today’s forward-thinking society, multitasking is the name of the game. In fact, even kids young as two-years-old have their own favorite YouTube channels. Hence, creating brand videos with a video maker and releasing them on your social media profile will help you generate more leads and entice more prospects for your business. 

4.   Video is the best content for social media.

Video works best for social media because it receives the most engagement. People are more likely to watch a video than read an article or view a photo album. Right now, social media users are more inclined to give their likes, comments, and shares for video content. 

Besides, people log into their social media profiles throughout the day. And whatever interesting tidbit they see, they quickly react as the various platforms make it easy for everyone to voice out their opinions. Thus, it is not surprising at all why videos hold a strong influence on the viewers. If you want to create leads and convert them into loyal clients, you need to start churning amazing videos for social media.

5 Types of Social Media Videos Perfect for Ecommerce

Videos dominate the social media arena because they catch the eye and prove to be more appealing than text or photo content. As a result, you need compelling videos to drive audience engagement. Doing so assures your ecommerce brand gains tons of visibility, by driving traffic to your website or increasing sales. Now, the most important question to ask, is what kind of video content must you post for social media? Take a look at the top five best video formats to include in your marketing strategy:

1.   About us videos.

A brand is typically just a name and a logo. If you want people to feel more invested in your brand, you have to offer them something more valuable. ‘About us’ videos work well because they do exactly as their name says. They tell your clients what your brand is all about. If you remain a faceless name, people will not care about your brand at all.

If you want to make an impact with your target customers, you need to tell your brand’s unique story. What sets you apart from the other companies who sell the same products or services that you do? Why should they buy things from you? When your customers understand your company’s mission and vision statement, they feel more invested in your brand.

Hence, they begin to trust you more. When you ingrain your brand into their lives, they see you as something they cannot live without. If you successfully build a relationship, they will patronize your products. 

2.   Product close-up.

Writing about the product, no matter how in-depth, will never bring the same satisfaction as seeing the product up close and personal. Seeing what you want to up-close makes you feel more confident in spending your hard-earned money. If you want your clients to see the details and nuances of your product, a close-up video is a must.

This allows you to take shots of your product from all possible angles. As a result, your clients won’t miss out on any important details. Sometimes, whatever questions they have on their head will be answered when you show them every intricacy of what you offer. For example, Solo Stove portable fire pit and single stoves did a great job by showing every angle of their unique gadget that’s specifically designed for adventure. Those people asking if this is worth it will get their answers when they see for themselves what a Solo Stove can do.

3.   Product overview.

A product overview offers so much more than a close-up. Apart from showing different angles of the product, you discuss its purpose, features, and pricing structure compared to the others in the market. You can also discuss where you distribute your product so clients know where to buy it. 

Take a look at the different types of content you can create for your product overview:

Informational: This video covers what your product is all about. It helps you establish authority because you share helpful information. If you want to make sure they buy your products, always have handy informational product overviews.

Tutorials: Tutorials or how-to videos are super popular because people want to know how to use your products. Since they’re spending a lot of money, showing them this demo overview inspires confidence in your brand. After all, this is better than just reading any instruction manual. You can even tie this up with industry-related content to make it more engaging.

User-Generated: Nothing beats user-generated content because these come from your various clients. These act as testimonials coming from users who are happy with your brand. Best of all, this doesn’t cost you anything, as you can ask the original content creator for permission to share the video.

4.   Messages from the founders.

Hearing from the founder who conceptualized the brand makes people feel at ease. Using this method is a great way to showcase your company culture. Apart from encouraging sales, it can recruit new employees. You can try the following video formats:

Announcements: Release new product information and sales announcement to entice clients to keep adding products to their carts.

Appreciation: Make a thank you video to show your appreciation for your customers’ loyalty.

Q&A: An interview format with the founder makes for an engaging video. It satisfies the need for information. You can announce on your social media profiles before you release the video and ask them what they like to know.

Live Videos: Nothing beats a live story when it comes to showing authenticity. You can do a live interview session with questions from the chatbot. Moreover, you can show event videos and actual store footage. This method is effective as you can interact in real-time.

5.   Explainer videos.

As the name of the video implies, this does a great job in providing explanations about your products or services. They are very effective because they showcase both audio and visual stimuli to explain complex information thoroughly. As a result, your viewers can understand what your brand is all about, removing confusion and mistrust.

The key to making an effective explainer video rests on the script. It serves as the strong foundation from which the entire concept is built. Hence, you need to draft a good script with an accompanying storyboard before shooting. With this helpful guide, editing your project using a video maker online becomes a breeze.  You can use this to explain anything you want, and they are effective when used in:

• Landing page
• Product page
• Social media posts
• Accompanying blog articles